TRADEMARK REGISTRATION

Before knowing the process of trademark registration, we should know about the trademark. Trademark means the brand name of the business. The identity of the industry lies with its name, and that name should be protected so that no one can miss use that brand name. The brand name is the first attraction of any business and its product & services. For protecting their business identity, the name of the business must be registered with the registrar of the trademark under the Trademark Act, 1999. Not only the word get trademark protection even the logo, any design or mark, any different color which symbolizes the business, or slogan, or any symbol which are related with the business can get the protection under trademark act, 1999. A registered trademark or brand name is always a point of attraction of consumers and also build faith on the products or services due to which the goodwill or brand value of the business continuously increase, the registered mark also enhances the earning capacity and brings out with good cash flow. There are two stages of registration first is “TM” which the applicant get within a day after applying, and that can be used till the applied trademark get registered or abandoned. Once the applied trademark get registered the symbol get changed from “TM” to ® which means that the trademark is registered and once it gets registered it will become valid for ten years and after the expiry of ten years the applicant may apply for the renewal of trademark. During this period any unauthorized person cannot use the registered mark if he does so then the applicant can sue him for using his trademark and can also claim the compensation for the loss or damages occurred to the owner of the registered trademark. There are few examples of trademark: “COCA-COLA,” “AMAZON,” “APPLE,” etc. these all are the registered trademark.